In this cable news environment, Carlson started working at CNN in 2000, moved to MSNBC in 2005 and arrived at Fox News Channel in 2009, where he became a megastar with his own program, “Tucker Carlson Tonight,” in 2016. 1 threat to their lives was other Americans. The inverse was true at conservative outlets.īy 2021, in my view, the unintended result of such partisan programming was that audiences perceived that the No. Liberal outlets focused on confirming liberals’ views by introducing caricatures of conservatives who could be easily villainized. This approach proved viable, as subsequent studies found that television audiences preferred news outlets that confirmed their political views and attacked their political rivals. Scholars and journalists note that in order to attract a targeted demographic, cable news media relied on hyperpartisan reporting that framed news stories as liberal versus conservative. As journalists and media scholars have noted, the solution for many media companies in the 1990s was to target their programming to a single demographic instead of trying to attract a larger, general audience.
The internet, smartphones and social media further fragmented audiences. The advent of cable news in the 1980s created more channels for audiences to watch, and thus fractured the audience long dominated by networks NBC, ABC and CBS. Rather than a victory for women or truth, I view these firings as an effort to sustain and grow corporate profits. Instead, I believe they had become potential threats to the networks’ audience shares and advertising revenue.
It is not clear why Lemon and Carlson were fired, but in my view as a media scholar, they were removed because they no longer provided the benefits their employers expected. In this age of hyperpartisan news programming, both Carlson and Lemon proved talented at providing perspectives that confirmed their audience’s view of the world. Lemon’s dismissal is “a great day for women everywhere,” Haley exclaimed.
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